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    • CommentAuthoralisa086
    • CommentTimeNov 19th 2018
     
    If you recall, British movie theater giant Cineworld bought Regal Entertainment for $3.6 billion (plus $2.2 billion in assumed debt) last December, at the height of the MoviePass mania. In doing so, Cineworld more than quadrupled its 2,200-screen count [url=http://www.buyusacigarettes.com]Online Cigarettes Store USA and Buy Cigarettes Online[/url] with the addition of Regal's 7,300 movie screens, and brought itself within a whisker of AMC's own 11,000-screen count.
    Cineworld may be slightly smaller in terms of screen count, but it holds a commanding lead over AMC where it counts for investors: stock market valuation. Cineworld commands a $5 billion market capitalization, or about 1.2 times the $4.1 billion in sales that analysts estimate it will rake in this year, according to data from S&P Global Market Intelligence. For comparison, AMC is expected to do more sales this year ($5.4 billion), yet it fetches a market cap of only $1.5 billion -- roughly 0.3 times sales.
    With more revenue and more screens with which to produce revenue, AMC's business is already bigger than Cineworld's (even if its stock market valuation isn't). And AMC could grow bigger still as its A-List movie subscription program absorbs ex-MoviePass customers and grows in size, potentially at the expense of Cineworld and the Regal subsidiary that now accounts for 77% of Cineworld's screens.
    According to a Motion Picture Association of America report on moviegoing in 2017, about 263 million residents [url=http://www.buyusacigarettes.com]Newport Cigarettes Suppliers, all Quality Newport Cigarettes[/url] of Canada and the U.S. saw at least one film in a movie theater last year. (The report covers both North American countries, but is especially relevant to the U.S. market, home to both MoviePass and 90% of these moviegoers). Crucially, the 12% of the population described as "frequent moviegoers" -- those seeing at least one film per month on average, and a prime target market for MoviePass -- accounted for nearly half (49%) of all tickets sold last year. Capturing these frequent moviegoing customers as they flee a failing MoviePass is therefore crucial to the future success of major movie chains like AMC and Cineworld/Regal.












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